Privacy Policy

Welcome to Thug Life, where we deeply value the trust you place in us.

This Privacy Policy is designed to inform you about how we collect, use, and share your personal information when you visit or make a purchase on our website (referred to as the “Site”).

1. Personal Information We Collect

1.1 Device Information

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

1.2 Order Information

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.”

1.3 Technologies of Collection

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device or computer that often include an anonymous unique identifier.
  • Log Files: Track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.

2. How We Use Your Personal Information

2.1 Order Information

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud;
  • Provide you with information or advertising relating to our products or services in line with the preferences you have shared with us.

2.2 Device Information

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site.

3. Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store. We also use Google Analytics to help us understand how our customers use the Site.

4. Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

5. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

6. Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

7. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at: